THE WORLD PASTA DAY IN THE COUNTRY THAT HAS ELECTED PASTA AS A NATIONAL DISH
IN THE YEAR OF THE EXPO DISCOVER THE INITIATIVES TO CELEBRATE
THE QUEEN OF THE MEDITERRANEAN DIET
With the sponsorship of
Pasta is the staple food for not only Italians but also the people of United States. It is the most sought after food especially in households with children because it is so simple to cook. Another reason for the popularity of pasta is its versatility; you can create several amazing gourmet dishes with basic pasta. Out of the several hundred different types of pasta, spaghetti and macaroni are the two most popular types in the US.
Pasta takes a backseat
There was a dip in pasta’s popularity once doctors started ascribing obesity to carbs; as you know pasta is essentially carbohydrates. With health and fitness taking precedence above everything else, people became more conscious of their diet choices and steered clear of pasta. To maintain the ideal body mass index people adopted low carb or no carb diet, in the process affecting the market.
Pasta is back with a bang
It was only recently that the Italian scientists have found that pasta does not cause obesity. In fact, they claim that the consumption of pasta will lead to weight loss and a better waist-hip ratio. Of course, care should be taken that like everything else, pasta too must be eaten in moderation along with other vegetables and protein sources.
This research brought cheer to a whole cross section of people across the globe because pasta is one of the fastest and simplest meals to prepare. It is no wonder that everyone is looking up “pasta” in Google. It is not just spaghetti and macaroni anymore, people known a lot more of the various shapes, types and flavors of pasta than ever before. They want to try out new recipes, and use pasta innovatively in all their meals.
Challenges to the pasta industry
The renewed interest in pasta brings with it new challenges to the pasta manufacturers. The Italian market is saturated and they have to look at emerging markets like India and China for their growth. It is not going to be easy to break into these two rice eating nations. They need to target the middle class which is less conservative and open to new cuisines.
On the other hand, the challenges faced in the US market are of a different kind. There is societal pressure on introducing healthier food in the market. With health issues like obesity, diabetes ad heart related problems on the rise, consumers want to be sure of what they eat. People are opting out of canned and preserved food which is high in sodium and preservatives.
As a result, manufacturers have to depend on research and development to come up with healthier variations of the regular pasta. It is time for whole grain, gluten –free, high fiber, organic, fortified and enriched pasta to hit the market. In fact, global consumption of gluten free pasta has grown over the last few years significantly.
The road ahead is full of challenges for the pasta industry and the growth not promising. But with newer and healthier types of pasta, the future might not be as bleak as it appears.